Thursday, February 19, 2009

LetterMatics Featured in Modern Jeweler

Hello everyone. This is Nancy.

I've got some really exciting news. One of the jewelry industry's most respected publications, Modern Jeweler, has just published the article I wrote about LetterMatics and how easy it is to keep quality and professional communication with our customers.

I never thought I'd be a journalist, but LetterMatics is so effective and has been such a powerful tool for us that I couldn't help but spread my enthusiasm about it. And when Cheryl Kremkow, Modern Jeweler’s editor, heard about what we were doing, she asked me to do a piece for her publication.

Especially in this economy, LetterMatics has made a real difference in terms of allowing us to stay connected with our customers in a timely and personal way!

Please check out this link and you'll see Modern Jeweler’s article about the future of one-to-one marketing in our industry:

http://www.modernjeweler.com/print/Modern-Jeweler/How-I-Connect-With-Every-Customer/1$885

Nancy Schuring

Monday, February 2, 2009

Happy Valentine's Day

Remember your first Valentine? How would you describe that feeling!

Why don't you send a special Valentine letter to your top 500 customers? Unconditional love, no special offers, no call to action. Just a very heartfelt appreciation for them being in your retail store's life.

Pull a list of your top customers, we'll do the merge and mailing for you; about $400 in costs to endear yourselves to the top 500 clients in your store... not a bad idea! Who knows what might happen...

Call us today, and let us help you get more sales.

Joe Portale, CEO