Hello everyone, and Welcome to LetterMatics' blog.
We've created this because we want to give LetterMatics users a place to go to get the latest tips and advice on using our great marketing system.
While mail is not new, our ability to send mail with just 3 clicks of your mouse is very new. By blending the affordability of the United States Postal Service with the power of the Internet, LetterMatics has created a revolution in your ability to further develop one-to-one relationships with your customers. But in the same way that a weight training machine doesn't make you healthier unless you actually use the equipment, LetterMatics doesn't boost your business until you make using it a way of doing business for your entire company.
Thought for today: Think about your letters to your customers as "theatrical events". The staging, the setting, the visuals, the cleanliness, the classiness, and most importantly, the meaningful content all come together to penetrate the mind of your customer and make a 5 to 10 second connection.
We call this the "Theater of the Mail". Opening your piece is akin to sitting in the theater. The lights dim, the music lowers, the audience quiets, the curtain opens, your attention is momentarily focused. In the first few minutes of this play or movie, you know whether you're "into it" or not. At LetterMatics, we help you get your customers to open your mail and "get into it".
In this blog, we'll look at the way LetterMatics customers are integrating this new "Theater of the Mail" into their businesses, and being rewarded with repeat visits and increasing sales!
We'll provide you with useful tips, inspiring success stories, and new tools and marketing strategies. We'll show you what works for others, and help you build templates (I prefer the word "Samplates") that help your company grow. Your success is our goal.
Remember, LetterMatics is NOT an automated junk mail system. It is a convenient, low cost, First Class marketing system focused on getting your customers closer to you and your business.
I'll be back with more tips in a couple of days.
See you then,
Joe Portale, CEO
