Hello everyone. This is Nancy.
I've got some really exciting news. One of the jewelry industry's most respected publications, Modern Jeweler, has just published the article I wrote about LetterMatics and how easy it is to keep quality and professional communication with our customers.
I never thought I'd be a journalist, but LetterMatics is so effective and has been such a powerful tool for us that I couldn't help but spread my enthusiasm about it. And when Cheryl Kremkow, Modern Jeweler’s editor, heard about what we were doing, she asked me to do a piece for her publication.
Especially in this economy, LetterMatics has made a real difference in terms of allowing us to stay connected with our customers in a timely and personal way!
Please check out this link and you'll see Modern Jeweler’s article about the future of one-to-one marketing in our industry:
http://www.modernjeweler.com/print/Modern-Jeweler/How-I-Connect-With-Every-Customer/1$885
Nancy Schuring
Thursday, February 19, 2009
Monday, February 2, 2009
Happy Valentine's Day
Remember your first Valentine? How would you describe that feeling!
Why don't you send a special Valentine letter to your top 500 customers? Unconditional love, no special offers, no call to action. Just a very heartfelt appreciation for them being in your retail store's life.
Pull a list of your top customers, we'll do the merge and mailing for you; about $400 in costs to endear yourselves to the top 500 clients in your store... not a bad idea! Who knows what might happen...
Call us today, and let us help you get more sales.
Joe Portale, CEO
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