LetterMatics at the InStore Show.

Marketing's hottest new clientelling system is appearing at both 2430 at the jewelry industry's biggest new event: the InStore Show, which is sponsored by InStore and InDesign Magazines.

Taking place April 19-21 at Chicago's Navy Pier, the InStore show has drawn hundreds of exhibitors and is expected to garner thousands of registrants as people look for solutions that will help them deal with a difficult economy.

One solution they'll find is LetterMatics, the marketing system that enables retailers, sales associates and managers to send real mail directly from their computers, eliminating the need for costly support services and enabling them to rienforce relationships with customers on a one-to-one basis. There will be exciting showcases of the system at work, samples of templates and other materials, and a new demo video.

LetterMatics CEO Joe Portale will be at the event, as will Nancy Schuring, founder and owner of Devon Fine Jewelry, Luther Gatling, vice president of communications, Susan Valeri, creative design director, and Tony Seideman, media and public relations director.

See you there.