By Susan Valeri, Creative Design Director
Getting promotional printed up has always been a gamble for small and midsized businesses. Minimum press runs a high setup fees meant a significant investment was required in messages and material that might quickly grow out of date.
New technology and breakthrough business approaches mean that's no longer the case.
LetterMatics state-of-the-art printers are capable of producing commercial press quality results in runs that would have seemed minute not long ago. Just as important, everything can be done without costly setup fees.
Companies that are willing and able to take advantage of what the new systems have to offer can enter a new marketing world when it comes to printed material. Suddenly, instead of having to and adapt their to those of the printer, the printer can provide exactly what they want.
Instead of wasting an enormous amount of money and resources running off many more copies than the market demands LetterMatics, can produce a few dozen or a few hundred items. Not only can this save money—it also means that the marketing messages themselves will be much more effective, because each will be shaped to meet the needs of the specific clients who are its target.
LetterMatics research on its promotional campaigns shows that micro-targeted materials are far more effective than conventional ones. It’s yet another way you can stay on the cutting edge—and slash costs at the same time.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment