Saturday, October 31, 2009

Mills Jewelers Getting Great Results With LetterMatics

We've been busy the last few months helping jewelers win in the toughest marketplace in decades. And the results show we're making a big difference.

Mills Jewelers is one of Western New York's pre-eminent jewelers, and LetterMatics has made a big difference in their business this year.

"LetterMatics has given Mills Jewelers the ability to use our data base and use it in a very inexpensive and efficient way to grow our business. I highly recommend LetterMatics to anyone who realizes the value of personal contact but thought the task was unmanageable. With LetterMatics you can do it," says Mills Jewelers owner George Fritz.

Over the years, Lockport, NY-based Mills has built an enormous database of customers. But using effectively has proven a huge and frustrating challenge. LetterMatics has changed all that. "Mills Jewelers has a mailing list of over 10,000 legitimate customers just taking up space in our hard drive. We know their birthdays, their anniversaries, their buying patterns, and even their finger size. It cost a fortune to build this database over time. What's the point if we never use it?,' Fritz asks.

LetterMatics has changed all that. "LetterMatics allows me to put our database to use very effectively. The program helps me to reach out to these customers in a personal yet quick and easy way. The program comes with pre-written templates for every occasion and we can write our own that reflect the unique qualities of Mills Jewelers," Fritz says.

Putting LetterMatics to work has been quick and easy. "We open a template, personalize it, click a few buttons and a letter is automatically printed, stuffed, stamped and mailed. Two days later, the customer receives a targeted letter in their mailbox from me with the Mills Jewelers logo and my signature," Fritz says.

New business is walking in the door thanks to LetterMatics, Fritz says. "Customers come in with my letter in hand that includes a special offer and they make a purchase that would not have happened otherwise," he says.

That's LetterMatics: 21st Century marketing at its best.

1 comment:

  1. This is sooo wonderful. I never really knew there was a service like this out there. What a fantastic, personalized way for businesses to market to their customers. Love it!!

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