Those are the kind of businesses that seem to be showing up at this year's JCK Show, the biggest trade event in the jewelry world, reports LetterMatics CEO Joe Portale. The show is running May 30-June 2.
Portale has attended past events, and he reports that he's seeing quality rather than quantity at this year's event. "Attendance is down, but the quality of the people that are here s much higher," he says. Not surprisingly, people seem to have reduced their budgets to match the state of the economy. "The buyers that are here are picky, but they're purchasing in small quantities," he says.
LetterMatics CEO Joe Portale, right, talks with jewelers at the JCK Show.
Those buyers that are present seem to be the ones with the greatest resources and the biggest commitment to expanding their companies, Portale says. Though the total number of people stopping by the booth is down significantly, those showing up tend to understand the potential of next generation marketing technology and are willing to put in the effort needed to make it work.
One big lesson has been the power of industry trade magazine Modern Jeweler, Portale says. Many visitors have stopped by because they saw the LetterMatics article that ran in the publication and were impressed by it. "No one should have any doubt as to the impact trade publications can have on today's marketplace," Portale says.
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