One of LetterMatics' greatest strengths is its real-world foundation. LetterMatics was created by a team of entreprenurs who have decades of small business experience between them. They know what it takes to make a business succeed and have designed LetterMatics to make that happen.
Nancy Schuring is a great example of this. She started Devon Fine Jewelry more than two decades ago working out of her home. Today the store is in the top 2%-3% of independent jewelers in the United States. Devon got to where it was because Nancy knows how to build relationships with her customers and keep them strong.
Nancy became involved with LetterMatics because she saw it as a potent tool for connecting with her clients. Few people can match her knowledge of the industry when it comes to everything from gemstones to marketing technology. One sign of the respect in which she is held is the fact that Colored Stones magazine used her as a roving correspondent at the recent InStore show.
To get some of Nancy's insights about the event and the industry, check out the story here: http://www.colored-stone.com/stories/may09/instore.cfm
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