LETTERMATICS: BRINGING MAIL MARKETING INTO THE ONE-TO-ONE WORLD.

LetterMatics isn’t just technology. It’s not even a system. Instead, it’s a new way to approach marketing. For many years, mass marketing dominated the marketing world. Even on a local scale, marketing tended to take a one-to-many approach, with a single message spraying across many people regardless of whether it met their needs or not.

Then the Internet began to change this. Affordable web sites and interactive capabilities meant that online, it was possible to customize messages to a greater extent than ever before. But the mailbox remained a prisoner of mass marketing strategies, approaches and technologies.

Now, LetterMatics has changed all that. Since LetterMatics allows users to send real mail from their computers with three clicks of a mouse, one-to-one marketing is suddenly possible in the real world and not just the virtual one.

What makes this even more exciting is that, with on demand printing and state of the art printing technologies, letters aren’t the only type of material that companies can customize when they want to send messages to specific targets.

LetterMatics enables users to adapt many of the marketing approaches that have proven so powerful on the Internet to the real world. It offers instant gratification and total personalization. It is an affordable, effective way to turn distant customers into close friends of your company.